What is DSP/ SSP/ RTB?
- What is DSP?
DSP (Demand-side Platform) is an advertising platform, which allows to buy an advertisement space in real time from SSP system, per individual user. Each ad takes part in bidding session based on data inside DSP platform or 3rd party data from other sources.
- What is SSP?
SSP (Supply-Side Platform) offers to sell an advertisement space, based on specific rates, proposed by DSP during real time auction. There is an option for publisher to set a floor price - the lowest rate for a space selling.
- What is RTB?
RTB (Real Time Bidding) is a real time auction of space on publisher’s page for particular ad. Real time auction happens automatically with all bids being taken into account. Once the highest bid is won, respective ad reaches respective user.
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