How OnAudience check the quality of provided data?
We have built machine learning algorithms, which makes the process fast and reliable. We consider cookie lifetime and shopping path definition. We deliver big, but precisely defined target group. After each research stage, we adjust algorithms according to the received results to increase a conversion percent.
Demographic data is validating by Nielsen DAR, one of the largest information and measurement company. Our demographic data used in programmatic campaigns - Age and Gender segments - was from 19 to 48 percentage points higher than market benchmark levels.
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