Look-alikes - how they're done and built?
On DMP panel, Look Alike Type allows finding the similar new target audience by applying value for Number of users and Country fields.
Algorithms automatically find profiles within external databases with a list of attributes similar to current clients', e.g. the best converting ones.
Creating look-alike segments gives flexibility in increasing the effectiveness of campaigns. It allows to precisely reach a new target audience and optimize the campaign in terms of quality (with a smaller group) or higher reach.
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